Your values come from the story you've been telling yourself about who you are
The things you believe matter most were not handed to you intact. They were assembled from the experiences you've lived through, the moments that shook you, the patterns you've noticed repeating, and the meaning you've found in what happened next. When you say something matters to you, you're really saying: this fits the story I've been telling about myself, or it's a story I'm choosing to tell instead. That difference is everything.
This is the foundation of narrative identity theory, developed by psychologist Dan McAdams at Northwestern University. McAdams argues that identity is not a fixed trait or a collection of preferences,it's a life story. You construct who you are by weaving your past, present, and imagined future into a coherent personal narrative. That narrative is where your values live. They are not discovered. They are authored.
How the stories you tell about your setbacks shape what you value
Most people experience adversity the same way it actually happens: as rupture, loss, failure. But McAdams found that people do something different with that raw material. Some of them tell a redemption story. The adversity is real and it hurt, but something came after it. Growth. Perspective. A lesson that changed how you move. A connection that wouldn't have happened without the struggle. People who consistently construct redemption narratives tend to value things like resilience, wisdom, connection across difference, and contribution to something larger than themselves. The hardship didn't disappear,it got integrated into a larger story about becoming someone capable.
Others construct contamination narratives. The setback doesn't get reframed. It poisons what came before and casts a shadow forward. A failed relationship taints your belief in your own lovability. A career disappointment confirms that you're not enough. A loss just confirms the unfairness of things. People who rely heavily on contamination narratives tend to prioritize safety, control, protection against future loss. Not because they're pessimistic by nature, but because the story they're living in doesn't contain evidence that things get better.
The crucial part: this is not about optimism versus realism. It's about which stories you construct and which ones you keep returning to. The same difficult event can be told as redemption or contamination depending on what happens next and how you make sense of it. And the story you keep telling shapes not just how you feel about the past,it actively shapes what you value going forward. If your narrative is redemptive, you'll value growth. If it's contaminated, you'll value safety. If you're not aware you're telling a contamination story, you'll build your values around protection and call it wisdom.
The stories you tell about yourself are not fixed
Here's what makes this useful: your narrative identity is not your biography. Your biography is what happened. Your narrative identity is the story you've constructed about what it means. And unlike your biography, that story is something you can examine and edit.
McAdams found that narrative identity develops and evolves across adulthood. Late adolescence and early adulthood is when people typically construct a core narrative,the story they'll keep returning to about who they are and how they got here. But that story isn't locked. What happens is that it becomes less visible to you. You stop examining it because you've told it so many times it feels like fact rather than interpretation. Philosopher Paul Ricoeur called this phenomenon the difference between a life and a life story,you live inside the story so completely that you stop recognizing it as a construction.
When you encounter a values conflict, you're often running into two different narrative identities bumping against each other. You value family and also value independence because those are the central stories you've been telling about yourself,one might come from your family of origin, one from a formative relationship or experience that taught you what it meant to be autonomous. Neither story is wrong. But if you're not aware you're living inside two competing narratives, you keep making the same choice based on which story feels more true that day, and you wonder why you can't decide what you actually want.
How to recognize the stories you're actually living
Start by noticing which experiences you return to when someone asks "what shaped you" or "who are you." Not the big culturally approved ones,the ones you actually bring up. The story about the year everything fell apart and you learned you were stronger than you thought. The story about the person who believed in you first. The story about the time you tried something hard and failed and have been more cautious ever since. These are your redemption sequences, contamination sequences, and the values they're carrying.
Then notice what happens when someone challenges those values. If you say you value honesty and someone questions that, do you get defensive? Not because they're wrong, but because honesty is embedded in the story you tell about yourself,maybe a parent who valued it, or a relationship where dishonesty broke things. The value is not arbitrary. It's evidence that a story is running underneath it.
The final move is noticing when the same story gets in your way. If your core narrative is built on redemption through hard work, you might not know how to rest,resting means the story falls apart. If your narrative is built around being the person people can count on, you might not know how to ask for help,that doesn't fit the character you've constructed. If your narrative is built around survival and safety, ambition might feel dangerous or selfish. None of these values are wrong, but they all have their origins in a specific story, and that story was built by a younger version of you responding to a situation that might not be true anymore.
Without recognizing the story underneath your values, you keep defending them as though they were universal truths rather than interpretations of your own life. You choose based on which narrative feels most activated in any given moment rather than which values actually matter most to you.
Start here: what is the story you've been telling about yourself? The core narrative. The one that shows up first when you think about who you are. That story is already shaping every choice you make. The My Values assessment will show you which values that story has produced and where you're living them most consistently, and where the fit has stopped working.
What is narrative identity theory?
Narrative identity theory, developed by Dan McAdams, proposes that identity is constructed like a life story,by integrating your past, present, and future aspirations into a coherent personal narrative. Rather than being fixed traits, who you are is the story you keep telling about what's happened to you and what it means. This story is not static; it develops and changes as you gain new experiences and make new meaning from old ones.
How does my life story affect my values?
Your values emerge directly from the narratives you construct about your experiences. When you tell a redemption story about adversity, you tend to value growth and resilience. When you tell a contamination story, you tend to value safety and protection. If you're not aware which stories you're living inside, you end up defending values that were formed by a younger version of you in a situation that might no longer apply.
What's the difference between a redemption sequence and a contamination sequence?
A redemption sequence is when you construct a narrative where adversity led to growth, wisdom, or meaningful change,the setback got integrated into a larger story about becoming capable. A contamination sequence is when the setback remains a setback,it poisons what came before and taints what comes after. The same difficult event can generate either sequence depending on how you make meaning of it over time.
Can I change the stories I tell about myself?
Yes. Your narrative identity is not your biography,what happened is fixed, but the story you construct about what it means can be examined and revised. Most people stop questioning their core narrative because they've told it so many times it feels like fact. Recognizing which stories are running underneath your values is the first step to choosing whether they still fit.